Post by account_disabled on Dec 23, 2023 10:19:19 GMT
They can be found quite easily. Many criteria can be taken into account and measured. One of the big advantages of all digital tools is that we can know almost in real time if the actions implemented are producing results and what results. You have to give yourself a little time and not fall into the excess of looking closely at your figures every day. Does the site come up when searched by the name of the brand or company? This is THE basis, it is a priori work that every SEO or web marketer knows how to do, but it is clearly not enough. A site is there to serve as a showcase and an information desk accessible 24/7, but if we limit ourselves (as is very often the case) to that, we risk not getting much out of it in terms of business. Evolution of site traffic (excluding advertising).
This is a good sign but must be analyzed with hindsight: the traffic must still be “good Email Data traffic”, that is to say, have the right people who come for the right reasons. If you are looking to develop your business with your site and mainly candidates come to your site, you may have something to review. What is the share of “branded” traffic compared to “non-branded” traffic? This is again an important point. If the majority of Internet users who come to the site type queries containing the brand, this means that the site mainly attracts people who know the brand. This is a sign of a strong brand and is very positive, but in this case, the site mainly serves as an information service for current customers or buyers or consumers who already know the company.
On the other hand, this also means that the site has average or even low performance in terms of business development and acquisition of new customers. Among our many analyses, we regularly see sites that have more than 90% of traffic linked to their brand (in real estate, in insurance, in banking, in fashion, in leisure, in telephony, in the automobile…). We saw a major car manufacturer whose only non-brand query that generated traffic was “electric car”. There are several tens of thousands of searches every month in France. This manufacturer offers electric vehicles. This query represented less than 1% of its traffic. We saw a fashion brand that only generates traffic to its brand.
This is a good sign but must be analyzed with hindsight: the traffic must still be “good Email Data traffic”, that is to say, have the right people who come for the right reasons. If you are looking to develop your business with your site and mainly candidates come to your site, you may have something to review. What is the share of “branded” traffic compared to “non-branded” traffic? This is again an important point. If the majority of Internet users who come to the site type queries containing the brand, this means that the site mainly attracts people who know the brand. This is a sign of a strong brand and is very positive, but in this case, the site mainly serves as an information service for current customers or buyers or consumers who already know the company.
On the other hand, this also means that the site has average or even low performance in terms of business development and acquisition of new customers. Among our many analyses, we regularly see sites that have more than 90% of traffic linked to their brand (in real estate, in insurance, in banking, in fashion, in leisure, in telephony, in the automobile…). We saw a major car manufacturer whose only non-brand query that generated traffic was “electric car”. There are several tens of thousands of searches every month in France. This manufacturer offers electric vehicles. This query represented less than 1% of its traffic. We saw a fashion brand that only generates traffic to its brand.